About CMW Management

CMW Management was founded in 2002 by Michael Wallenius. At CMW Management we care especially much for leadership, management and innovation. We stand in a sweet spot in-between the customer and technology, to bring good to the end user.


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Based on studies prepared by Michael Wallenius and Daniel Westerstål in 2010.

We all seek guidance and listen to people in our vicinity that seemingly have experience and can teach and tell good stories that brings good thoughts on how to handle different situations. I believe this applies to any person and any leader, disregarding at what level of management experience they have. And I strongly believe that in whatever level of management experience you find yourself in, you should seek inspiration, guidance and experience from outside of your existing situation. Otherwise it is easy to miss out on important angles and opportunities.

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In an article at Entreprenuer.com (unfortunately not available any longer) sir Richard Branson talks about the importance of having fun being an entrepreneur. You need to quickly forget errors and mistakes made during hard times starting your own business. In my opinion he really hits the nail. And today, when the discussion is all around being agile and failing fast, it may create a lot of frustration which drags your mood down. In the article the examples are pointing at how “funny” his companies has been in e.g. marketing matters, with several crazy, mad and brilliant ideas has been allowed to flourish. It is claimed that he has started more than 200 companies and it certainly seems that he has had his sweet share of fun during his lifetime. But he mentions very little on examples on what has been made to make it fun to work in a Virgin Group company.

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There is an insightful article written by Steve Denning on the topic of having an outside-in perspective on customer satisfaction and making the customer delighted through listening to their needs instead of pushing products to the customer (inside-out). I will argue for leaders to develop trusting leadership instead of strong leadership.

A discussion in a group at LinkedIn on innovation management asked if it is possible to create an outside-in creativeness in innovation without a “confident top-down leadership”. It is argued that there is a need of “STRONG” leadership in opposite to inside-out.

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In an interesting article at Inc.com by Leigh Buchanan on the 1st of Feb 2011 quotes are made out of a case study performed by professor Saras Sarasvathy at the University of Virginia’s Darden School of Business. The article and the case study is about how successful entrepreneurs go about when they have an idea to explore. Some comments are truly hilarious and spot on, but also wakens your thought on how venture capital work.

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Mark W. Johnson has written an interesting piece of text on the subject of innovation in Bloomberg Businessweek. “Clarifying Innovation for Success” is the name of the article and (you find it here) it is trying to give the reader a picture on what innovation and invention is and what it isn’t. I would say that Mr Johnson manages to touch the area in a good manor, and it ends with a special touch. I tend to agree with all that is written in the article and I will below try to complement the article with some of my own thoughts.

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I have visited numerous meetings where interesting opportunities have been presented to me. Some at the higher levels in companies and some at a middle level of management. I have read hundreds of job ads in news papers during my professional time. Many of these opportunities has presented a top level position opportunity with the ingredients of having traits related to strategic thinking, interpersonal skills, strategic marketing etc. But one of the most common parts of these opportunities are that you as the CEO or just below are supposed to be acting mainly operatively with sales. I believe that hiring an expensive CEO to mainly deal with operative sales is wrong for most companies.

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When I am out running in the woods around Gothenburg I often choose to run without any disturbances like music or accepting incoming phone calls, even if I always have my iPhone with me. The reason for this is that it is so insanely interesting to listen to my own mind, wondering around along different thought tracks. One word that appeared in my mind during a run was “being likeable”. While I am running physically, my mind is taking me elsewhere psychologically. Sometimes to the extent that I wonder how I physically got to the point where I find myself waking up from daydreaming while running.

likable |ˈlīkəbəl|(also likeable )
(esp. of a person) pleasant, friendly, and easy to like.

“Authenticity is the alignment of head, mouth, heart, and feet – thinking, saying, feeling, and doing the same thing – consistently. This builds trust, and followers love leaders they can trust.”

-Lance Secretan

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So you’re the new second tier top level manager at work? The custom is to give you one hundred days before slamming down on your achievements at work. You’re desperate to spend these one hundred days wisely. But you’re also stressed by a tight introduction schedule. There are tons of people to meet, shake hand and exchange stories with and evaluate their future contribution to your success. So the time left over for strategic thinking is limited.

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Most people that has come to a position where they get to decide over resources or manage people have got some traits that attracts others and create an aura around you. You are fit to be a leader. You have something valuable that is worth treasuring. Do you treasure it? Are you taking care of your management skills as delicately as you should? If you do, you have the opportunity of making a difference in other peoples life. That is a feeling, when you finally notice it, that is more valuable than any high salary any fantastic employer can offer you. You get the rewarding feeling that people around you listen to what you say and act accordingly to how you act. You are a leader and you have followers. You will find this reward and feeling if you stay true to and follow the inner compass that most of us have and make good use of. My believe is that 99% of all inner compasses in the world point in the right direction. Most likely your true inner compass is pointing toward a position where humanity, doing the right things for others, being kind and using humour is dominating as well as practicing good leadership, developing sound business plans, developing yours and others competence and supporting innovation.

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