About CMW Management

CMW Management was founded in 2002 by Michael Wallenius. At CMW Management we care especially much for leadership, management and innovation. We stand in a sweet spot in-between the customer and technology, to bring good to the end user.


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Everyone wants to be successful. Not everyone is successful. But I believe that everyone can become successful. It is more a matter of knowing how and when to become successful and in what circumstance. If you never start to think about how you want to be or be perceived as successful the only option is to become it by pure chance. And that seldom happens. I believe in setting targets for yourself and work with something that gives you energy and joy. These are the best circumstances and gives you the highest probability of becoming successful. Below I give you my thoughts on what may help you to become successful.

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I have visited numerous meetings where interesting opportunities have been presented to me. Some at the higher levels in companies and some at a middle level of management. I have read hundreds of job ads in news papers during my professional time. Many of these opportunities has presented a top level position opportunity with the ingredients of having traits related to strategic thinking, interpersonal skills, strategic marketing etc. But one of the most common parts of these opportunities are that you as the CEO or just below are supposed to be acting mainly operatively with sales. I believe that hiring an expensive CEO to mainly deal with operative sales is wrong for most companies.

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When I am out running in the woods around Gothenburg I often choose to run without any disturbances like music or accepting incoming phone calls, even if I always have my iPhone with me. The reason for this is that it is so insanely interesting to listen to my own mind, wondering around along different thought tracks. One word that appeared in my mind during a run was “being likeable”. While I am running physically, my mind is taking me elsewhere psychologically. Sometimes to the extent that I wonder how I physically got to the point where I find myself waking up from daydreaming while running.

likable |ˈlīkəbəl|(also likeable )
(esp. of a person) pleasant, friendly, and easy to like.

“Authenticity is the alignment of head, mouth, heart, and feet – thinking, saying, feeling, and doing the same thing – consistently. This builds trust, and followers love leaders they can trust.”

-Lance Secretan

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There is a saying that we shouldn’t re-invent the wheel over and over again, which I in general find as a sound advice. Instead we should innovate! This is also especially brought forward by several several platform providers. They use this as a reason for them to tell us all that the only software platform we need is their super platform, since it is capable of connecting everything with everyone, and dig out the best available ideas from everyone, if you just have enough deep pockets to engage the needed consultancy hours to allow everything to connect to everyone. But there is a reason to question this old saying. Why?

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A common task: Define us a strategy that is profitable and support the board of directors in making the right decision.

A common result: You create an adopted strategy document that will make the board of directors make the right decision.

Mark the word adopted. You want to make this right, right? You want the board of directors to understand that you are capable of getting the numbers right, so that they don’t have to doubt that what they want, the business needs and what the business can afford is a well founded strategy that has the possibility of being well funded. That can only be done if everyone has the understanding that this is a profitable strategy, which is communicated through your nicely formulated strategy document.

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So you’re the new second tier top level manager at work? The custom is to give you one hundred days before slamming down on your achievements at work. You’re desperate to spend these one hundred days wisely. But you’re also stressed by a tight introduction schedule. There are tons of people to meet, shake hand and exchange stories with and evaluate their future contribution to your success. So the time left over for strategic thinking is limited.

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Most people that has come to a position where they get to decide over resources or manage people have got some traits that attracts others and create an aura around you. You are fit to be a leader. You have something valuable that is worth treasuring. Do you treasure it? Are you taking care of your management skills as delicately as you should? If you do, you have the opportunity of making a difference in other peoples life. That is a feeling, when you finally notice it, that is more valuable than any high salary any fantastic employer can offer you. You get the rewarding feeling that people around you listen to what you say and act accordingly to how you act. You are a leader and you have followers. You will find this reward and feeling if you stay true to and follow the inner compass that most of us have and make good use of. My believe is that 99% of all inner compasses in the world point in the right direction. Most likely your true inner compass is pointing toward a position where humanity, doing the right things for others, being kind and using humour is dominating as well as practicing good leadership, developing sound business plans, developing yours and others competence and supporting innovation.

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