About CMW Management

CMW Management was founded in 2002 by Michael Wallenius. At CMW Management we care especially much for leadership, management and innovation. We stand in a sweet spot in-between the customer and technology, to bring good to the end user.


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I have visited numerous meetings where interesting opportunities have been presented to me. Some at the higher levels in companies and some at a middle level of management. I have read hundreds of job ads in news papers during my professional time. Many of these opportunities has presented a top level position opportunity with the ingredients of having traits related to strategic thinking, interpersonal skills, strategic marketing etc. But one of the most common parts of these opportunities are that you as the CEO or just below are supposed to be acting mainly operatively with sales. I believe that hiring an expensive CEO to mainly deal with operative sales is wrong for most companies.

In my opinion the top level management’s main tasks are to develop, communicate and provide guidance. To be available to all the the people “below” doing the hard work of pursuing sales opportunities, develop new products, provide top class support, develop innovative marketing events and much more. The CEO is there to give these hard working fellows the direction and guidance so that they understand when they are doing the right things and are creating true value to the company. Without visions and directions no one understands where they are heading, and are more likely to dedicate their working hours to the wrong tasks.

Why is this so important? Well, the analogies are many. One of them is that if you are running around staring at your feet while trying to figure out the path to run along, it is very hard to keep an eye on the horizon. If you can see the horizon and understands the map, the environment and the waypoints you are also capable of providing ¬†your fellow colleagues with information on where you are, where you are heading, what’s the weather like and if someone is coming towards you in peace or in anger.

So when you get presented to a high level job opportunity where your main focus is needed and wanted to be operative, ask yourself if you believe in the opportunity and the possibility of being successful. You might get caught in a swamp of support issues, angry customers demanding presence and other wood staring tasks, instead of the highly attractive CEO position and accompanied strategic tasks. Instead of trying to figure out where the market is heading, how your employees are handling internal communication and solving problems, how the company really should change to become profitable again and where the competition is heading. So if you haven’t got it straight out from the company, and most favorably even in writing, where your main focus is supposed to be: For God’s sake, don’t be afraid to ask the question! It’s for the company’s best!!


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