About CMW Management

CMW Management was founded in 2002 by Michael Wallenius. At CMW Management we care especially much for leadership, management and innovation. We stand in a sweet spot in-between the customer and technology, to bring good to the end user.

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info@cmwmanagement.se
+46 (0)703 200 200

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In an article at Entreprenuer.com (unfortunately not available any longer) sir Richard Branson talks about the importance of having fun being an entrepreneur. You need to quickly forget errors and mistakes made during hard times starting your own business. In my opinion he really hits the nail. And today, when the discussion is all around being agile and failing fast, it may create a lot of frustration which drags your mood down. In the article the examples are pointing at how “funny” his companies has been in e.g. marketing matters, with several crazy, mad and brilliant ideas has been allowed to flourish. It is claimed that he has started more than 200 companies and it certainly seems that he has had his sweet share of fun during his lifetime. But he mentions very little on examples on what has been made to make it fun to work in a Virgin Group company.

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There is an insightful article written by Steve Denning on the topic of having an outside-in perspective on customer satisfaction and making the customer delighted through listening to their needs instead of pushing products to the customer (inside-out). I will argue for leaders to develop trusting leadership instead of strong leadership.

A discussion in a group at LinkedIn on innovation management asked if it is possible to create an outside-in creativeness in innovation without a “confident top-down leadership”. It is argued that there is a need of “STRONG” leadership in opposite to inside-out.

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In an interesting article at Inc.com by Leigh Buchanan on the 1st of Feb 2011 quotes are made out of a case study performed by professor Saras Sarasvathy at the University of Virginia’s Darden School of Business. The article and the case study is about how successful entrepreneurs go about when they have an idea to explore. Some comments are truly hilarious and spot on, but also wakens your thought on how venture capital work.

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