About CMW Management

CMW Management was founded in 2002 by Michael Wallenius. At CMW Management we care especially much for leadership, management and innovation. We stand in a sweet spot in-between the customer and technology, to bring good to the end user.


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When I am out running in the woods around Gothenburg I often choose to run without any disturbances like music or accepting incoming phone calls, even if I always have my iPhone with me. The reason for this is that it is so insanely interesting to listen to my own mind, wondering around along different thought tracks. One word that appeared in my mind during a run was “being likeable”. While I am running physically, my mind is taking me elsewhere psychologically. Sometimes to the extent that I wonder how I physically got to the point where I find myself waking up from daydreaming while running.

likable |ˈlīkəbəl|(also likeable )
(esp. of a person) pleasant, friendly, and easy to like.

“Authenticity is the alignment of head, mouth, heart, and feet – thinking, saying, feeling, and doing the same thing – consistently. This builds trust, and followers love leaders they can trust.”

-Lance Secretan

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There is a saying that we shouldn’t re-invent the wheel over and over again, which I in general find as a sound advice. Instead we should innovate! This is also especially brought forward by several several platform providers. They use this as a reason for them to tell us all that the only software platform we need is their super platform, since it is capable of connecting everything with everyone, and dig out the best available ideas from everyone, if you just have enough deep pockets to engage the needed consultancy hours to allow everything to connect to everyone. But there is a reason to question this old saying. Why?

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